Talking Stains?

Along with all of this year's Superbowl commercials was one funny commercial with a great viral marketing campaign to go along with it. Tide used a Superbowl ad to kickoff their new digital "My Talking Stain" campaign and website for the Tide to Go. The Tide to Go is the #1 instant stain remover.




The ad was created by Saatchi & Saatchi of New York. This was Tide's first attempt at a Superbowl commercial and the first in four years for Proctor and Gamble. The ad shows a man with a stain on his shirt being interviewed. The stain begins talking and overshadows the whole interview. The ad received a Cannes Silver Lion award in 2007.






The website allows users to personalize the commercial by uploading a picture of themselves and dialing an 800 number to record the voice of the stain. When you make a video you can register to win one of the 1,000 prizes given daily. Users also have the option of making their own 30-second spot. The winning spot will air during a prime time television show. The website also offers product information, ringtones, wallpapers and buddy icons. I, of course, had to put my face on one! Check it out below.




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