Many people have been anxiously awaiting the release of the movie Dark Knight (to view the trailer, click here). Warner Brothers implemented a viral campaign for this movie that was centered around Heath Ledger's character, The Joker (pictured below). Sadly, Heath Ledger passed away on January 22, 2008. So now the big question: will Warner Bros. continue the campaign despite the passing of Ledger?
First, a little bit about the viral campaign. This article from Superhero Flix gives details about it. Select people received a cake with the words "Call Me Now" written in frosting. When they called the number, the cake began to ring. Sure enough, there was a phone inside the cake. This Verizon phone came complete with charger, a "Gotham Times" press badge, and a Joker card with another phone number on it. When people called the number, they were directed to the premiere viewing of a 6 minute trailer of the movie in IMAX theaters. There is also a viral website to go along with the campaign. For a full gallery of the pictures, click here.
I think continuing the campaign could be a little weird, considering people could be getting phones with messages from the deceased. On the other hand, this movie is said to showcase what may be Heath Ledger's best performance. So continuing this viral marketing campaign could be another way to honor the talented actor. Word on the street is, Warner Bros. renewed the phones until March 30, 2008. The phone was originally set to expire on January 30, 2008. So this could be a sign that they plan to continue the viral marketing campaign. However, Warner Bros.'s website for Dark Knight features a simple page honoring Ledger. I will be on the lookout as to what direction they will take with this campaign. RIP Heath.
To view the full article from Superhero Flix, click here.
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