At first glance, Ihatesarahmarshall.com may look like the angry blog of a recently dumped guy. And it is. However, this guy just happens to be a fictional character, Peter Better (played by Jason Segel), in the new movie Forgetting Sarah Marshall. The blog is HILARIOUS! It has actually got me interested in a movie that I overlooked based on just the trailers alone. There are also billboards up across the country to promote the website. The billboards appear to be little messages from Peter to Sarah. You can see one of the billboards to the left. Another billboard reads "You do look fat in those jeans Sarah Marshall!" A movie poster is also out that simply says "You suck Sarah Marshall." The blog features videos from Peter, links to other websites that he likes and dislikes, and a special 18+ trailer. The videos from the site are all featured on YouTube and users are encouraged to pass them along.So just who is Sarah Marshall? She is played by Kristen Bell. There are supposedly about 6 websites like this that Universal has created to promote the movie. One of these is sarahmarshallfan.com. This is one of the websites listed on Peter's blog that he dislikes (obviously). I think this campaign works a little like the campaigns I've written about for Dark Knight and Lost. Like Dark Knight, it keeps people guessing as to what will come next in the campaign. The blog engages viewers and lets them pretend the movie is real, just like the Lost campaign does for the show. Bloggers have been buzzing about this campaign like crazy.
To view the whole campaign from First Showing, click here.
2 comments:
interesting posts - travel zoo has been around for years - good to see they're keeping current
tell us where you heard about this stuff tho- what you were reading
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