Travelzoo

Travelzoo is a website that lists travel deals for hundreds of leading travel companies. Every week, they send out an email listing the best flights, hotels, car rentals, cruises, and vacation packages. They recently started a contest called "Win the Entire Top 20." The contest has a micro-site to go with it. Users can register on the site as well as play the "Clear the Skies" game, invite friends and answer trivia questions. Clear the Skies (see the picture below) is a matching game that enables players to win an extra entry in the contest for every five times they play it.















The beauty of this campaign is that the more you visit the website and play the games or invite friends, the more entries you are given in the contest. Users can also gain entries by posting banner ads for the contest on social networking sites like Facebook and MySpace. Even if you aren't the big winner in the end, there are 9 smaller prizes every week. This definitely gives people incentive to keep coming back. Each time you log in, it tells you how many entries you currently have in the contest. This campaign doesn't simply get people to register for a contest, it engages them and gets them involved in recruiting others for the contest. With the possibility to win prizes and the entertainment factor of the game, I think this site is a great example of how to implement a viral marketing campaign.

To view the whole article from MIMA, click here.