Ford has launched a viral marketing website to promote their F-Series Trucks. The site is basically geared towards truck-driving "menly men." The site tells viewers they have to "man-up and do their part" and gives them a list of rules to follow. The list of rules seems like something that men would find funny. Check it out:
1. No roller luggage
2. No scooters
3. No puny dogs
4. No meat substitutes
5. No pink shirts
6. No fancy coffee
7. No fanny packs
8. No cutesy cell phone rings
9. No manicures
10. No hair products
They have created videos for three of the rules so far. The COPS-like videos feature the Built Ford Tough cops tracking down rule breakers. You can check out the video for the "no fancy coffee" rule below. What this site mainly does is create a brand image for the F-Series. It doesn't tell you any information about the actual vehicles, but rather creates and attitude for the brand. Truck-driving men may find this to be something that they can really relate to. The videos are funny and entertaining and make it worthwhile to watch all three. The videos feature an option to send to a friend or embed them on a website. Hopefully they will be coming out with more videos soon!
To view the full article from Automo Blog, click here.
1 comment:
10 points - 2 good posts
and you put your finger on the result of a good viral campaign when you said you were looking forward to the next videos in the series. These were pretty funny
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