Friday, March 28, 2008

You Call Him Dr. Jones!

He's baaaack! There are many devoted Indiana Jones fans who have been anxiously awaiting the next installment, Indiana Jones and the Kingdom of the Crystal Skull. So where can you see the trailer for this movie? Well here's where the viral marketing comes in. Instead of just releasing the trailer anywhere, Paramount has released the movie through widgets that can be posted on social networking sites like Facebook and MySpace as well as other types of sites.

According to Rafe Telsch of Cinema Blend, Paramount has used this type of tactic for other movies. So why should fans post these widgets? The two people who post these widgets the most across the web will win a free trip to the premiere of the movie. Not only will they get to go to the premiere, but they will also get to be streamed on the widgets as the red carpet correspondents. I think this prize will definitely give fans incentive to spread the word. Offer people a prize, and they will spread the word like wildfire. Indiana Jones fans will definitely be interested in this campaign. It also has the potential to draw in other audiences such as movie lovers or people who use the sites the widgets are posted on. I think this is an interesting way to market a movie because it really keeps people curious. I'm not a huge Indiana Jones fan and I've posted the widget here. This just shows the power of a campaign like this. Maybe you'll see me on the red carpet in May! You can click "grab to win" to download the widget.

To view the full article from Cinema Blend, click here.

2 comments:

Kim Gregson said...

2 good posts - i can't picture a 60 year old indiana jones(g) maybe the widget will help - 10 points

how is the verisign one viral - i'm not questioning why ya posted it, but want to hear more about their viral campaign, how they got people to talk about it - - to see how you distinquish between buzz and just funny websites?

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