The screen shot on the right looks like any standard online store, right? Alright, well other than the piece of cake it looks pretty normal! That's what I thought too. HEMA is a Dutch department store. HEMA stands for Hollandse Eenheidsprijzen Maatschappij Amsterdam, which translates to Dutch Standard Prices Company Amsterdam. The chain has been around since the mid-1920s. There are 150 stores in the Netherlands, as well as international locations in Belgium, Luxembourg and Germany. The company has an online shopping website that sells everything you can imagine.
Check out HEMA's viral website. You may be thinking I'm crazy when you first see it, but wait! After a few seconds, the magic begins. The products interact with each other, rolling, falling, squishing, burning, and bumping in a pinball-like fashion. At the end of the show, viewers are prompted to "stuur door naar je vrienden," meaning "forward to your friends." You may be wondering how you view or buy the products. That's the funny part, you can't! This site serves one purpose only, to be a viral marketing tool for the company. None of the links even work on it. To do any shopping, you have to go to HEMA's normal website.
The viral website seems to be a huge success. Many bloggers, like myself, have caught on to this cool website. A quick google search resuls in countless blog posts about the it. I'm hooked even though I don't understand one word on the website. This website gives HEMA a fun, hip brand image. It makes me want to go to one of their stores in hopes that it would be as cool as this! Bravo HEMA!
To view the full article from MadSilence, click here.
2 comments:
Hi Kristen. Thanks for mentioning MadSilence. There's a lot of exciting marketing stuff going on in the international scene. Check out our link to Japanorama.
MadSilence
2 good posts - and a comment - 10 points and 5 extra
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